Appropriately enough for a band named New Years Day, their stunning new Unbreakable album signifies a new outlook—as well as a high-water mark for the Cali-bred lineup. Yet it was a rocky road to Unbreakable, as singer Ash Costello explains: “If I had to look at my life like a timeline of colors, when I wrote our last album, Malevolence (2015), it was pitch, charcoal black. But in the last couple years, the band cut off toxic people, built a new business team, and we’re stronger than we’ve ever been. So when we went to make Unbreakable, I wanted the process to be fun, to reflect our renewed vibe and energy,” she says. “We set out to write the poppiest metal album, or the most metal pop album.”
On Unbreakable, that mission is accomplished. It’s a dozen intense, boundary-melding songs that may touch on metal or goth, but are ultimately undeniable modern rock ‘n’ roll tunes, no-holds-barred, done the New Years Day way. The public got its first taste of Unbreakable in November 2018, with the booming, ultra-dynamic “Skeletons.” The song surpassed 1 million worldwide streams, the first proof that Unbreakable was going to be unbeatable. “Shut Up,” with ultra-melodic, breathy vocals and a hardcore message, plus the dark taunt and industrial grind of ‘Come For Me,” with its irresistible chorus, capture a young band in its creative prime, and a singer solidly in charge of her vision.
Costello, raised in Anaheim, grew up worshiping the powerful voice and presence of another local girl: No Doubt’s Gwen Stefani. Like her childhood idol, Costello was singing in bands by high school. But it wasn’t until a few years into NYD’s career that everything gelled. “I feel like New Years Day was really born when our EP Epidemic (2014) came out; it was the first taste of who we really are,” Costello says. “Everything before that feels like a different band, and technically was. Then Malevolence came out, it was sort of our punch in the dick to the music industry, and we did our first headlining tour in 2015.” Malevolence hit #45 on the Billboard 200, thanks to the radio hits „Defame Me“ and “Kill Or Be Killed.“ In 2017, the band headlined the Vans Warped Tour; did a month-long festival run with Halestorm; and appeared on the Punk Goes Pop compilation, covering Kehlani’s „Gangsta“ from the movie Suicide Squad.